Extended Validation (EV) SSL can help to limit the success of phishers, as expressed
It is much easier to mimic a site secured with a low-priced, Domain Validated, or
DV, certificate. All of the cheaper certificates available on the marketplace are
DV -- because those are the certificates with the least verification and the least
cost to the certificate authorities. An instance of phishing on a site means a huge
amount of discomfort experienced by any affected customers. It can also mean a major
liability incident for the affected company or organization. The green address bar
lets customers know that they are on the correct site and that it is safe to enter
Phishing is unfortunately only becoming more popular and effective over time. This
blog suggests that the average phishing scam, using tools any moderately skilled
e-criminal can easily purchase online, has an ROI around 10,000%: http://www.computerworld.com/article/2976877/security/phishing-is-a-37-million-annual-cost-for-average-large-company.html.
Phishing means lost revenue for online businesses, because the consumers' spending
money is going into the wrong hands.