As The SSL Store's Channel Manager, Kyle Grueninger is the catalyst behind making sure new and existing global resellers have the marketing support, campaigns, tools and resources they need to knock it out of the park with SSL. Growing up, his passion for writing was channeled mainly through fiction and essays, but it ultimately morphed into effective marketing copy for SMB. Kyle's mother taught him to always pursue his goals – and that's exactly what he did. During his post-college education quandaries, he grabbed the opportunity to work for a growing Internet marketing firm, where he soaked up best practices like a sponge and put his well-crafted technical writing skills to good use creating performance-driven content for a wide range of online platforms. He also nailed down new SEO techniques and practices that continue to produce impressive results. Kyle clearly understands that, while an attractive, SEO-friendly website is a necessary foundation for all online businesses – it's not enough to demand a powerful online presence. That's why he also helps partners connect with prospects in powerful ways through engaging articles and press releases, dynamic Facebook pages, and tantalizing tweets. When Kyle's not busy beefing-up on best practices and staying educated in emerging technologies, you'll find him indulging in a friendly game of football or basketball, cheering on a Tampa Bay sports team, or feeding his fear at a horror film.