To truly understand what the Vulnerability Assessment feature does and the benefits it will bring to your company, let's first understand the security
risks companies face on a day-to-day basis. Symantec recently released their vulnerability assessment, highlighting recent discoveries in internet
security. From 2011 to 2012, the number of reported vulnerabilities to website security rose 6%; in 2013 they increased yet again making it obvious
that running an online business or website is becoming more and more risky.
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Of the sites scanned, more than 50% were found to be vulnerable to an attack, and 24% of those were considered to have critical vulnerabilities. Malware infection, one of the biggest emerging security threats, “often comes as a direct result of website vulnerabilities”.
At the beginning of 2013, Sony was fined nearly $400,000 for the security breach of their PlayStation Network, and that’s just one example, security breaches can be costly for any company – both big and small. Symantec found that nearly a third of all attacks were targeted at small businesses because they are less likely to have rigorous security standards or conduct regular audits of their websites and servers. For hackers this means that stolen information usually goes unreported and undetected.
Business owners are more at risk because they often misunderstand the risks they face. IT Managers and administrators often overestimate the security of their site, and think that, on average, their main risk is from ‘brute force’ attacks, unsophisticated attacks that rely on multiple attempts to steal information. But, in reality, Symantec found that the main threat is coordinated attacks that infect sites with malware, and rely on spoofing and scripting to make their way into servers and websites. This means properly securing your website – and knowing how your site is at risk – is more important than ever.
Remember, by ignoring website security you are putting yourself at a substantial risk. Malware infections, which continue to grow as the most prevalent security issue, will result in your website being banned from Google and other search engines – which will have a long-term negative impact on your search rankings and overall health of your business.
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